Member-only story
Email efficiency: use your subject line wisely — Bjorn’s Blog
Emails, you get them, I get them, and together, we get way to many of them! With an average of 306.4 billion emails being sent and received per day in 2020, you can imagine that it is easy to send someone an email, only to see it getting lost in the inbox-flood that your recipient is experiencing. Just like you are.
Luckily, if you use your subject line wisely, you can increase the chance of being noticed in this flood, and getting your message across.
Supercharge the Subject Line
When browsing through your inbox, you most probably just skim over the sender and the subjects, like most people do, and as it is most efficient. Since using another name or email address as your own to send the message is illegal in most countries, and will at least make you appear a bit shady, we better take a look at the subject line, and how we can tweak that for maximum impact.
Subject Line Tips
- If your email is asking someone to do something, put the call to action straight in the subject line. For instance: “3 things to bring tomorrow”
